Digpak Design

Target Audience Notes and Moodboard

Today I had a look at the top music charts on iTunes and via the internet, we can see that pop is a very popular genre of music, if not the most popular. However, the pop genre is not everyone's favorite and isn't loved by all people or age groups as the genre itself is considered 'mainstream'. So in knowing this, I think that pop music is aimed more at the younger generation. Teenagers listen to a lot of chart music also so i believe that although pop is a popular genre of music it is not favored by everyone.
While some of the pop genre artists are aimed at both males and females, I would say that artists such as Taylor Swift, Miley Cyrus and Beyonce are aimed mainly at females while artists such as Coldplay or Maroon 5 would be aimed more at both males and females.
The pop songs themselves may be aimed at those who aren't really 'into' music, suggesting that they listen to radio channels that play pop genre songs very frequently because its fun and easy to listen to (such as Capital, Kiss and Heart). Below is a mood board that I have created to represent the kind of people who listen to the pop genre. I've included friends and family in this to show my range of audience. 

In these photo you can see 15 different people ranging from 16 to 25

Harriet Wood 17
Jess Langham 17
Georgia Westwood 17
Jess Edwards 17
Bethany Taylor 18
Harry Osborne Cooper 18
Mark Hotston 25
Lily Gibbs 17
Luisa De Castro 24
Millie White 17
Maddy Tomlinson 20
Libby Capsey 20
Ben Giles 18
Will Quartermain 17
Helena Pardey-Yaralli 17

Full Lyrics for my Chosen Song

Looking at it nowIt all seems so simpleWe were lying on your couchI rememberYou took a Polaroid of usThen discovered (then discovered)The rest of the world was black and whiteBut we were in screaming colourAnd I remember thinking…[Chorus 2x:]Are we out of the woods yet?Are we out of the woods yet?Are we out of the woods yet?Are we out of the woods?Are we in the clear yet?Are we in the clear yet?Are we in the clear yet?In the clear yet?GoodAre we out of the woods?Looking at it nowLast December (last December)We were built to fall apartThen fall back together (back together)Your necklace hanging from my neckThe night we couldn't quite forgetWhen we decided (we decided)To move the furniture so we could dance,Baby, like we stood a chanceTwo paper airplanes flying, flying, flyingAnd I remember thinkin'[Chorus 2x](Are we out of the woods?!)Remember when you hit the brakes too soon?Twenty stitches in the hospital roomWhen you started cryin', baby, I did, tooBut when the sun came up, I was lookin' at youRemember when we couldn't take the heatI walked out and said, "I'm settin' you free,"But the monsters turned out to be just treesAnd when the sun came up, you were lookin' at meYou were lookin' at meYou were lookin' at me,I remember, oh, I remember[Chorus 4x]

Location Report

I have chosen three different locations for three different filming areas, Mulberries Lake, Hammonds Copse and Headley Heath. For parts of my music video (the ones that require a wooded area), I have had ideas to film it at 'Headley Heath' I think that this area is a good place to film parts of my music video because I feel that it will represent some of my lyrics well and be appropriate as it is a quiet area. I have also decided I would like to include lake scenes at The Mulberries Lake. Below I have included photos of these three ares. 

Test shots of Actors

My first chosen actor is going to be Bethany Taylor and she is going to play Taylor swift (the artist) in my music video. For this test shot, my actor is dressed in smart but pretty clothing to represent my genre and my costume choice well. The simple black dress is very complimentary to her figure and emphasises glamour. My actor also has her make-up done to a high standard, featuring red lipstick, mascara and flicked eye liner on to also represent the characteristics and look of my chosen artist and to make her look like a pop artist. And lastly, she is positioned in front of a natural back drop in the bushes so it also fits into the theme of the woods for my chosen song. She is standing on a pathway which finishes center of the photo. 



This is my test shot for my next actor Will Quatermain that is going to be featuring in my music video. This is Will, and he is going to be playing the only male actor in the music video (Taylor Swift's boyfriend). Will is also positioned in front of a natural background of trees to fit in with my theme of the woods for my chosen song. This actor is wearing casual clothing, which is the sort of style I am going to be using for some of my scenes in the music video to make him look like a typical casual male figure, however I plan on dressing him in smart clothing also, to fit in with the pop genre conventions making him look like he belongs in a pop video. I believe showing him well dressed will emphasize the pop genre. I want him to look just as stylish as Bethany.

Costume and Prop List

When making my music video for my pop genre I knew I would need a costume and prop list. These all need to be things that are going into my filming and being used to enhance my final music video.
Below I have posted my costume and prop lists that are followed by some images to emphasise the final product:

Props:
1. Canopy of fairy lights (to add some light and colour to our scenes involving 'the woods')
2. Polaroid picture (taken of the two actors to use for a shot)
3. A couch in a house (to film a quick shot on)
4. A necklace (for one of the scenes)
5. Glass Bottles, string and flowers

Costume:
1. Casual smart clothing for some shots:- Smart jeans and a shirt, with boots (for the male actor)
while in other scenes, maybe smart clothing (suits?) -To fit with pop genre conventions.

2. Again for the female actor:- Some casual clothes for inside scenes, while dressing in more formal clothing for other shots (dresses, skirts etc.)- again to fit with pop genre conventions of being 'glamorous'.

Target Audience Research

For my target audience research i have created a survey on survey monkey. It is about aspects of the song and pop genre. Throughout the survey I have included questions about personal opinions on my chosen track, this is to help me with my ideas for my music video. I have asked 20 people to fill out my survey.