Record Label Design

Here is my official record label. I designed this record label using ‘photoshop’. I researched fonts as i found it very difficult to find the exact one I wanted. I needed to ensure it looked professional whilst still looking interesting and fun. I finally found my font on the internet. I went for a very serious and professional looking colour scheme of black and white. I also added the copyright symbol, again to make it look official.

Summer Task

In the summer we were set a task to complete a trial music video. I made this video on iMovie. The purpose of this was to practice the skills involved with making a music video. By doing this i was able to develop ideas. It gave me a look in on interesting settings and storylines. I have learnt from doing his task that I need to; concentrate on timing, ensure attests half the song is lip synced do that you are not left with big chunks missing and keep the camera still (use a tripod).

I also learned how to put music behind a video and cut it to the correct timings to make it match up.

Goodwin's Forms And Conventions Applied To A Music Video

Initial Ideas on Track Selection

I now have to decide what artist I am going to base my music video on and what song/track I am going to create the music video for. After much contemplating I have decided to use Taylor Swift as my focus, I believe she is a good representation for the pop genre. Also her music videos always stick to the conventions of a pop song.

 These are my initial ideas on a track selection:


1. Wildest Dreams
2. Starlight
3. Story of us
4. Fearless
5. Out of the woods

Record Label Analysis

http://www.slideshare.net/CharisCreber/record-labels-52928013

Pop Genre Conventions

Pop as a genre has very specific conventions that shows the audience that the track is a pop song. Below this is a detailed list on conventions that i believe fall into the genre of pop. This also includes some aspects of pop music videos that also make them obviously belong to that genre;

1. Music videos for pop songs usually contain a love story of some sort explained by the artist and they usually contain an obvious theme throughout. Commonly they also contain more than one person or a couple.

2. The people shown throughout music videos also are very fashionable and up to date, the people shown are always keeping up with trends and present some type of glamour (such as professional hair styles and make-up done to a high standard) and they're always made to look attractive or involve attractive young people. (well dressed)

3. Bright colours and lighting is used to make the songs appeal more to a younger audience. This is because it makes their lives look lively, up beat and wild. These are all aspects that young people can relate to and find interesting to watch.

4. There is always a narrative (a story) that is put in to hold the audiences attention. Sometimes there is something running parallel to the story, this is usually people performing in some way (for example, dancing).

5. Many close up shots of the artists are used and sometimes close ups of other people that are featured in the video to enhance their look and to keep them as the main focus. These close up shots are highly important as they ensure the audiences focus is on the right thing.

Below I have inserted some screenshots of a few music videos from the pop genre. I have done this to emphasize my pop genre conventions above. I wanted to back up the fact people used in pop genre music videos are fashionable and always keeping up with trends, looking glamorous or are telling a love story of some sort. 

Mood Board for my Chosen Genre

This is my mood board that I have created for my chosen genre pop. I believe that this mood board represents the genre well as it contains artist signatures and highlights Taylor Swift as the main focus. Also it is bright and focuses on red white and black. Furthermore it shows aspects of glamour, (Dresses, lipstick, shoes etc.)