Thursday, 25 February 2016
Wednesday, 24 February 2016
Tuesday, 23 February 2016
Evaluation Question One-
In what way does your media product use, develop or challenge forms and conventions of real media products?
How is the chosen genre represented?
I have chosen the genre pop and I have presented a romance throughout my music video as this is a very common story to tell within a pop music video. As a romantic story, the plot usually ends in a happy ending ( a happily ever after). However, I planned for my storyline to have a happily ever after but have a bad patch in the middle. This is because I wanted it to be more realistic and relationships aren't ever perfect.
Usually, the aim of the storyline is to captivate the audience and entice them to want to watch your music video. The romantic story should contain a climax and a true narrative. For my coursework, I have really pushed myself to achieve the exact romantic storyline that I wanted. I've presented the pop genre in the traditional way and ensured that the love story is there throughout. The flashbacks I have used are highly important as they signify the journey the couple have been through. In our generation most people have a pessimistic approach to relationships. They tend to overthink situations and therefore break down there relationships. I have presented this throughout my music video quite clearly. Often couples find flashbacks the hardest things to deal with. Even if two people have come to terms with their break up they may still suffer from the flashbacks that they live with every day. Therefore I have chosen to use flashbacks so that I am able to connect with my audience. Because most people have been through a relationship and suffered then they can relate too my music video.
Storyline-
The story line for my music video begins with a couple happily in love enjoying life. The lighting is quite cheerful and the narrative is very happy at this stage. In Taylor Swift's music video this is a common story line, the couple being happy and not having any issues. However, as the story line goes on we see the relationship start to unroll. As the relationship gets worse the relationship starts to suffer this is where the cheerful flashbacks start to come in. They show the loving moments where the girl and boy are enjoying their time together round by the lake. There is no dialogue as the music matches the situations shown on the video. When the flashbacks are shown you can see the seasons and holidays that the couple have been on. These are the important flashbacks as it is the couples special memories that should be cherished. To represent the memories and the time that they have been together I have shown the different holidays that the couple have been on. The lighting is brighter in these representing and journey they have been on.
Taylor Swifts music videos usually contain a perfect love story with not many faults. I wanted to challenge this by leaving the end of my music video as an unfinished love story to the audience. This makes the audience a lot more eager to know what happens next. I believe this will make the buyer want to watch more of A&G RECORDS music videos. I believe this is a massive selling point in the pop industry.
How is the chosen genre represented?
I have chosen the genre pop and I have presented a romance throughout my music video as this is a very common story to tell within a pop music video. As a romantic story, the plot usually ends in a happy ending ( a happily ever after). However, I planned for my storyline to have a happily ever after but have a bad patch in the middle. This is because I wanted it to be more realistic and relationships aren't ever perfect.
Usually, the aim of the storyline is to captivate the audience and entice them to want to watch your music video. The romantic story should contain a climax and a true narrative. For my coursework, I have really pushed myself to achieve the exact romantic storyline that I wanted. I've presented the pop genre in the traditional way and ensured that the love story is there throughout. The flashbacks I have used are highly important as they signify the journey the couple have been through. In our generation most people have a pessimistic approach to relationships. They tend to overthink situations and therefore break down there relationships. I have presented this throughout my music video quite clearly. Often couples find flashbacks the hardest things to deal with. Even if two people have come to terms with their break up they may still suffer from the flashbacks that they live with every day. Therefore I have chosen to use flashbacks so that I am able to connect with my audience. Because most people have been through a relationship and suffered then they can relate too my music video.
Storyline-
The story line for my music video begins with a couple happily in love enjoying life. The lighting is quite cheerful and the narrative is very happy at this stage. In Taylor Swift's music video this is a common story line, the couple being happy and not having any issues. However, as the story line goes on we see the relationship start to unroll. As the relationship gets worse the relationship starts to suffer this is where the cheerful flashbacks start to come in. They show the loving moments where the girl and boy are enjoying their time together round by the lake. There is no dialogue as the music matches the situations shown on the video. When the flashbacks are shown you can see the seasons and holidays that the couple have been on. These are the important flashbacks as it is the couples special memories that should be cherished. To represent the memories and the time that they have been together I have shown the different holidays that the couple have been on. The lighting is brighter in these representing and journey they have been on.
Taylor Swifts music videos usually contain a perfect love story with not many faults. I wanted to challenge this by leaving the end of my music video as an unfinished love story to the audience. This makes the audience a lot more eager to know what happens next. I believe this will make the buyer want to watch more of A&G RECORDS music videos. I believe this is a massive selling point in the pop industry.
Saturday, 20 February 2016
Friday, 22 January 2016
My Plans (Evaluation)
Once I have completed all my filming for my music video and uploaded them to iMovie, I will then need to place them in order and insert the track, I will also have to cut them to fit. My footage is all planned however, I will need to change some clips a little as some of the timings and lip syncing are incorrect. I will have to re-film these clips. This shouldn't take me long but is an inconvineance to my original plans.
Wednesday, 6 January 2016
Editing Techniques
For the production of my music video, I plan on using many different types of editing techniques and transitions to make my video appear more professional. I want to ensure that it is to a high standarad and that it runs as smooth as possible. Below, I have found and selected a few examples of the techniques and transitions that I would like to use, they are as follows-
1. Clip cutting-
Cutting the clips is a very basic editing technique that I am going to use when ordering and putting my footage together. Once I put my clips in order, I will cut them using the clip trimmer to erase any unwanted footage or to make my clips longer or shorter to make the correct timings. Cutting the clips are a smooth and quick way to jump from one clip to another.
2. Fade out
Another transition effect is fade out. It is a good transition affect to use, I plan on using this in the making of my music video. My plan is on using the fade from black transition right at the beginning of my music video to make it look more professional and so that my video has more of an introduction and doesn't just come straight in with the music. This will make it appear more smooth and realistic.
3. Flash backs
My plan is to use the flash back effect within the production of my music video. This will stand side by side with fade outs. I feel that these two effects will compliment each other massively. For this I will show my clips fading into a memory. For example I will show a current time clip and then flash back to old flash backs. This will give the effect that my artist looking back on the past is trying to create.
4. Transition effects-
'Cross Dissolve'
I plan to use cross dissolving in the process of producing my music video. I will use this between some of my clips. The effect uses it's technique to layer two different clips together. This is so the change between clips is much flower and there is more of a fade between them. This then allows one of the clips to fade out so the new one can then go on and start. Furthermore, this gives more of a smooth and proffessional transition. Some of my music videos contain flashbacks into the past. This transition effect will give my audience an idea that time is passing and that it is a flashback. I also hope to use this transition effectively and not over use it within my music video as I don't want my audience to get bored and find my artist mainstream.
1. Clip cutting-
Cutting the clips is a very basic editing technique that I am going to use when ordering and putting my footage together. Once I put my clips in order, I will cut them using the clip trimmer to erase any unwanted footage or to make my clips longer or shorter to make the correct timings. Cutting the clips are a smooth and quick way to jump from one clip to another.
2. Fade out
Another transition effect is fade out. It is a good transition affect to use, I plan on using this in the making of my music video. My plan is on using the fade from black transition right at the beginning of my music video to make it look more professional and so that my video has more of an introduction and doesn't just come straight in with the music. This will make it appear more smooth and realistic.
3. Flash backs
My plan is to use the flash back effect within the production of my music video. This will stand side by side with fade outs. I feel that these two effects will compliment each other massively. For this I will show my clips fading into a memory. For example I will show a current time clip and then flash back to old flash backs. This will give the effect that my artist looking back on the past is trying to create.
4. Transition effects-
'Cross Dissolve'
I plan to use cross dissolving in the process of producing my music video. I will use this between some of my clips. The effect uses it's technique to layer two different clips together. This is so the change between clips is much flower and there is more of a fade between them. This then allows one of the clips to fade out so the new one can then go on and start. Furthermore, this gives more of a smooth and proffessional transition. Some of my music videos contain flashbacks into the past. This transition effect will give my audience an idea that time is passing and that it is a flashback. I also hope to use this transition effectively and not over use it within my music video as I don't want my audience to get bored and find my artist mainstream.
Tuesday, 5 January 2016
Timeline
Here I have produced a timeline. This shows my plans and ideas for the production, planning and post production of my music video. I have done this so that I can have a rough idea of timings and so that I have a guide to follow to get everything completed by a certain date. I hope to be fully completed by March 10th.
January 1st-14th January 15th-20th January 21st-31st February 1st-14th February 15th-27th March 1st-10th
Planning
Production PostProduction
Call sheets, Shoot schedules, story boards, costumes and prop lists Filming Editing Finishing of coursework and finishing my evaluation
January 1st-14th January 15th-20th January 21st-31st February 1st-14th February 15th-27th March 1st-10th
Planning
Production PostProduction
Call sheets, Shoot schedules, story boards, costumes and prop lists Filming Editing Finishing of coursework and finishing my evaluation
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