Digipak Analysis- (Ancillary Task 1)

Digipak Beyoncé 2011 album 4

Text Positioning-

On this album the text used is extremely basic and clean cut. I believe the simple font is really effective and eye catching. The artist and album name is located on all components of the digipak, this is a theme throughout other digipak’s that I researched.  On both the front and back of the digipak’s is Beyoncé’s name, it is positioned top centre. I believe this is to emphasise that she is the artist and that is highly important to the audience. This also keeps a constant house style. The title of the album ‘4’ is positioned in the bottom right hand corner, it is not the focus of the album. This is because consumers are likely to be attracted to the artist name not the album name. This pattern is carried on through other albums, such as MIKA’s ‘Life in Cartoon Motion’. The selection of music is positioned on the right side of the CD and back of the album.

Design Principles-

The rule of thirds is used very effectively throughout the Imagery on the digipak. On the front of the digipak Beyoncé is on the centre but, on the CD and back she is positioned to the back. Placing her in the main focal point, means she is the first thing consumers would see. Therefore this technique is very effective.

Typography Design-

The text used on the digipak is easy and simple to read. The typography is consistent on all components. This bold sans scrif font that has been used for the artist and album name adds to the simple but effective look. All the font throughout the digipak is black. This effectively is a contrast compared to the bland white background used throughout. On the back of this digipak there is a track listing it has been italicized, this also contrasts with the other text used throughout.

Design Principles

Throughout Beyoncé’s digipak the rule of thirds has been used very effectively on the imagery. Both the back and disk photo have Beyoncé positioned on the left, positioning her in the main focal point is a very clever and effective thing to have done. This means it is the first things consumers see, therefore drawing in more customers.

Imagery and Colours

On all three components the imagery used is very similar, this gives a stylish theme throughout. This also give a consistent pop style. This ensure consumers will associate these images with this particular album (4). Throughout all digipaks I have looked at I’ve see one single images of the artist, furthermore this will stand out to consumers and make them more likely to buy the album. The image of B that is used is a low angled shot which looks very effective for a front cover, also the lighting used will attract consumer’s attention. This angled shot implies the artist has power and control over her work. This is further emphasised by the mise en scene used on the back of the image. This is shown through the way she is looking over the city like it is her kingdom. The image on the front also overlaps the artist’s name, therefore showing how much of an established female artist she is. The colour scheme used for this also remains consistent throughout, it is always clear that the images have been edited to have a yellow tone. This makes them more recognisable for the customer.