Monday, 9 November 2015

Goodwin's forms and conventions of music videos (theory)

1. Music videos demonstrate genre characteristics.
2. There is a relationship between the lyrics and the visuals. This can be amplified, illustrating or disjunctive (e.g. Beyoncé- single ladies)
3. There is a relationship between the music and the visuals.
4. The demands of the record company: lots of close ups of the main artist/ vocalist. This artist may develop a visual style (motifs) that recurs throughout their work.
5. There is likely to be reference to voyeurism. Notions of looking are not restricted to women, it may also represent men as; gangsters, cheats etc.
6. There is likely to be intertextual references to either other music videos or to films and TV texts.
Voyeurism: Pleasure gained from watching (ideally when the object is unaware of being watched)For Example: In Taylor Swift’s music video for ‘Blank Space’ or ‘Love Story’ there is intertextual references to films or fairy tales. E.g. She uses poisonous apples and stabbed a heart shaped cake-’ Blank Space’
Or bases her music video on Romeo and Juliet- ‘Love Story’

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